Crafting Moments That Move Business

Event Consultant (Contract) · Atlassian · March 2026–Present

Engaged to consult on Atlassian's proprietary Tier 1 flagship events — among the most strategic and high-visibility experiences in the enterprise SaaS industry. Providing senior event strategy, experiential design, and production oversight across large-scale client and partner conferences.

Director of Global Events · N-able Technologies

Built N-able's Empower into a defining annual flagship conference for C-suite executives, CIOs, VPs, and MSP leaders — from the ground up. Results: sponsorship revenue nearly doubled, ticket revenue quadrupled, C-level participation up 51%, attendee satisfaction 4.84/5, and $72M in pipeline influenced.

Event Consultant (Contract) · Atlassian · March 2026–Present

Engaged as a senior contract consultant supporting Atlassian's proprietary Tier 1 flagship events — among the most strategic and high-visibility experiences in enterprise SaaS. Providing event strategy, production oversight, experiential design, and stakeholder alignment to ensure brand consistency and measurable business outcomes across Atlassian's most important client and partner conferences.

Head of Global Events · Global Relay

Led Global Relay's flagship event presence across two major industry conferences — the AI Summit New York (21,000 attendees, Javits Center) and the FINRA Annual Conference (Washington, DC). Directed full event strategy, sponsor activation, ABM-driven engagement, and on-site operations, directly influencing $55M in ARR pipeline.

Director of Events · Immunotec

Produced Immunotec's bilingual annual conventions across two record-breaking years — peaking at 15,000 attendees. From "Be Spectacular" to "Conferencia Sin Límites" featuring keynote Chris Gardner, delivered full bilingual production in English and Spanish across international markets.

Director of Global Events · Zurvita · Houston, TX

Managed 500 annual events, drove a 25% YOY attendance increase, and expanded global reach to 100,000+ participants. Grew ticket revenue by 30% and scaled from annual to quarterly events through an innovative Incentive Event model — increasing attendance 20% within four months of launch.

Independent Event Producer

Beyond full-time roles, Tara has produced a diverse range of independent projects — from grassroots charity activations and high-end incentive travel to major trade show booth management and client entertainment. Each project demonstrates breadth across event types, budgets, and industries.